Assignment 11 - COIN 72

(worth 25 points)

#11 HW on text Bk 5 Ch 1-7 E-Mail Marketing is due by Sat Feb 25

In this week's work, we review e-mail tools and techniques (from simple, free signature blocks to expensive, multisegmented newsletter campaigns) and consider how this traditional form of text-only communication on the Web is morphing to new dimensions (see Wk 7 Discussions)

TO PREP: Go to Web Marketing for Dummies by Jan Zimmerman at:
http://www.dummies.com/DummiesTitle/productCd-0470371811.html

Below the book picture block in middle frame, click on DOWNLOADS and look for Figure 2-5 Web Marketing Methods Checklist. Click Download HTML and get 'Web Marketing Methods Checklist,' which starts off with Offline Promotion, then Free E-Mail Techniques, and on the second page, Opt-In E-Mail Newsletters.

Read over and keep this sheet as a checklist when writing your COIN 72 Project Report.

Next, browse, pick & choose, and address ONE of the following HW assignment options below (each = 500+ words with details, descriptions and examples).

Please label WHICH BOOK/OPTION and try to apply real-world examples of where you saw this or something you received.

* * *

OPTION A (WEB RESEARCH): An example of how Constant Contact e-mail looks when received in Squirrel Mail client appeared in a previous Discussion thread. Look up Constant Contact e-mail service (http://www.constantcontact.com/index.jsp)
and compare/contrast with 3 others, such as:

1. StrongMail for e-mail marketing and social media:
http://www.strongmail.com/products/overview/

- Where are they located?
- Who are their customers?
- Would they be a solution to consider for your project?

2. Return Path e-mail deliverability monitoring tools:
http://www.returnpath.net/emailserviceprovider/deliverability/

- What are the tools and services they offer?
- Who are their customers?
- Why do they have 4 language links at the top right of their Client Success Stories page at:

http://www.returnpath.net/resources/casestudies/

3. Zeta Interactive (all one long URL below)
http://www.zetainteractive.com/index.php/what-we-do/our-services/email-marketing.html

- What are their services and for whom?
http://www.zetainteractive.com/index.php/who-we-are.html

- Why are they different (from the rest)?
http://www.zetainteractive.com/index.php/why-were-different.html

Which e-mail service would YOU prefer to use as a marketer or recipient? Why?

- OR -

OPTION B (TEXT): Browse through your Book 5 text chapters on e-mail and write about 5 tools/techniques that were interesting and you didn't know about or would want to use, related to:

- combining e-mail with other media [chapter 1 - Adding Email Marketing]

- becoming a trusted/welcome sender [chapter 2 - Becoming a Trusted Sender]

- using mailing lists or compiling your own [chapter 3 - Building a Quality Email List]

- branding your e-mails to enhance your image [chapter 4 - Constructing an Effective Marketing E-Mail]

- writing effective content [chapter 5 - Making Email Content Valuable]

- tracking e-mail metrics [chapter 6 - Tracking Email Campaign Results]

- maximizing e-mail delivery [chapter 7-

(500+ words with descriptions, examples, different features, etc.)

* * *

TO SUBMIT: Write up/spellcheck, label with Name, Book/Chapter/Option, proofread, save, and copy/paste into the space below. Click on Finish/Submit.

FOR ALL: Post your Week 7 contribution/s in the Classroom Discussions (choose whichever thread you prefer and read what others have written)

Go on to read Book 6 on Blogging/Podcasting and work on your Reports (2.5 weeks to due date left!)
 


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