Assignment #3 - COIN 72

#3 HW on text Book 1/Ch 1 & 2 is due on Sat 1/14

Ch 1 and 2 topics (pp. 1-48) are on Internet Business Basics and Making Money Online.  They are briefly overviewed in MODULES: 'What Is Internet Marketing' lecturette).  You can supplement with Net research and other resources.  

Please write up Option A - OR - Option B, spell checked/punc/caps with real-world examples to illustrate (15 pts).  Suggest working in Word and saving your file on external media (you may want to retrieve some info later).

*Don't copy the question, just label with:  Name, Book, Chapter, Option, and the numbers of the questions

Option A, Ch 1:  E-Biz Basics, answer the 3 Q in 400+ words or more total

1.  What are the differences among a Website designer, a Web marketer, and the Web customer/browser/viewer?  Are all their goals similar?  Should one person be responsible for performing all of these? Explain how to make this mix ‘work’ well, as marketing should not be a one-sided approach.  Provide specific examples.

 

2.  Why can there be a disconnect between your financial goals as a Web marketer and a Website ontrepreneur (owner/manager of an e-biz) accounting for your money after having written up your e-biz plan with financial projections?  Can one person do both jobs well/objectively?  Explain and provide details.

3.  What else was mentioned in Bk 1/Ch 1 (or from related reading) that is important about E-Biz Basics?  Don’t just list, try to find real-world examples and/or share your experiences.

 

Option B, Ch 2:  Making $ Online, answer the 2 Q in 400+ words or more total

1.  Explore ways to make money online to supplement what this chapter lists and provide details/examples/websites: 

A.  as a Web marketer

B.  as an ontrepreneur (e-biz owner and cybermanager)

C.  as an independent individual/freelancer (can you find a dozen more ways?).  Hint:  Think not only of products/services but also freelancing your talents/services, reciprocal networking with others, cross listing to other market segments, etc.

2. Explore the plus and minus aspects of affiliate collaborations when you are working with other people/e-businesses/websites.  Consider legal, ethical, default, copyright, and customer-informed policies (who gets credit, takes the blame, collected mailing lists, how one is paid, etc.).  Feel free to go beyond the book!

Click on Finish/Submit

For All:  Post your Week 1 contribution in the Classroom Discussions (choose whichever thread you prefer and read what others have written)

Finish reading Book 1, Ch 3-7 for the next HW assignment and work ahead!

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